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Winning the Profit Game: Smarter Pricing, Smarter Branding Robert G. Docters
Winning the Profit Game: Smarter Pricing, Smarter Branding
Robert G. Docters
Gives you tools and techniques that can increase profits, in boom times and bust, using top-line strategies that optimize price, costs, customer behavior, and volumes. This book enables you to: use price as a language that speaks to your customers; develop an effective, integrated price and brand strategy; and optimize prices to increase revenues.
304 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 2 de enero de 2004 |
| ISBN13 | 9780071434720 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 304 |
| Dimensiones | 155 × 237 × 27 mm · 612 g |
| Lengua | Inglés |