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CustomerCentric Selling Michael Bosworth Ed edition
CustomerCentric Selling
Michael Bosworth
Presents a process for first understanding and shaping your buyers' concerns, then helping them visualize using your offering to achieve goals, solve problems, or satisfy needs. This book outlines an approach to selling, one that is based on: engaging in directed conversations instead of making presentations, and asking relevant questions.
272 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de diciembre de 2003 |
| ISBN13 | 9780071425452 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 272 |
| Dimensiones | 188 × 236 × 27 mm · 744 g |
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