Recomienda este artículo a tus amigos:
IMC, The Next Generation Don Schultz Ed edition
Precio
$ 59,49
sin IVA
Pedido desde almacén remoto
Entrega prevista 10 - 29 de jun.
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
IMC, The Next Generation
Don Schultz
Explains IMC: what it is, what it means to you, and how to use it to power your organization's growth and financial success. This book shows you how to focus on identifying the right customers, determining their value, investing in them with communication programs, and then measuring the impact of and returns on those communication activities.
320 pages, 50 illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 22 de octubre de 2003 |
| ISBN13 | 9780071416627 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 320 |
| Dimensiones | 162 × 235 × 31 mm · 680 g |
| Lengua | Inglés |
Ver todo de Don Schultz ( Ej. Hardcover Book )