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And Now a Few Words From Me Bob Garfield Ed edition
And Now a Few Words From Me
Bob Garfield
Discusses what is wrong with ads - and how to make it right. This book looks at advertising and decries the emperor's lack of clothing. It also provides examples of - and lays out rules for - good advertising.
256 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de marzo de 2003 |
| ISBN13 | 9780071403160 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 256 |
| Dimensiones | 147 × 211 × 19 mm · 411 g |
| Lengua | Inglés |
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