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Product Strategy for High Technology Companies
Michael McGrath
Offers an insight into how leaders such as Microsoft, Intel and others - continue their dominance in a competitive marketplace. This book provides strategies and techniques that include: an examination of the Core Strategic Vision and Market Platform Plan Frameworks; and, case studies examining 14 strategies: what worked and what didn't.
400 pages, 50 illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de octubre de 2000 |
| ISBN13 | 9780071362467 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 400 |
| Dimensiones | 166 × 238 × 31 mm · 732 g |
| Lengua | Inglés |
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