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Dynamics of Mass Communication: Media in Transition Joseph Dominick 12.º edición
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Dynamics of Mass Communication: Media in Transition
Joseph Dominick
Offers an introduction for mass communication majors and non-majors alike. This book takes a look at the changing world of mass media. It also explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet.
512 pages, col. Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de abril de 2012 |
| ISBN13 | 9780071318266 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 512 |
| Dimensiones | 218 × 275 × 19 mm · 1,01 kg |
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