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Churchill / Ford / Walker's Sales Force Management Mark Johnston 8.º edición
Churchill / Ford / Walker's Sales Force Management
Mark Johnston
Aims to offer an overview of the theory, research and practices relevant to sales management. This book showcases how real managers use theory and research in their own organizations. It combines real world sales management "best practices" with research and theory. It is useful for both undergraduate and graduate business students.
640 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de junio de 2005 |
| ISBN13 | 9780071116053 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 640 |
| Dimensiones | 203 × 254 × 23 mm · 1,13 kg |
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