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Marketing Management: A Strategic Decision-making Approach John Mullins 6 Rev edition
Marketing Management: A Strategic Decision-making Approach
John Mullins
Concentrates on the strategic and tactical marketing decisions that managers and entrepreneurs must make each day. This work provides many real-world, global perspectives.
Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de noviembre de 2006 |
| ISBN13 | 9780071101097 |
| Editores | McGraw-Hill Education - Europe |
| Dimensiones | 203 × 228 × 20 mm · 943 g |
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