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When Customers Think We Don't Care Richard Buchanan 3.º edición
When Customers Think We Don't Care
Richard Buchanan
Who is the enemy? The enemy is us! Every organisation is filled with people - owners, managers, workers - who worry about the 'enemies' that could bring about the end of their employment. This book rewrites everything you thought you knew about marketing and customer service.
376 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 29 de mayo de 2008 |
| ISBN13 | 9780070138636 |
| Editores | McGraw-Hill Education |
| Páginas | 376 |
| Dimensiones | 158 × 210 × 19 mm · 466 g |
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