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The 1% Windfall: How Successful Companies Use Price to Profit and Grow Rafi Mohammed
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The 1% Windfall: How Successful Companies Use Price to Profit and Grow
Rafi Mohammed
How do executives and managers set the right price? Underpinned by research and real-life anecdotes, this title addresses this question, offering guidelines any company - whether a multi-national conglomerate, a small business, or even a non-profit can follow to create a comprehensive pricing strategy for any product and service.
288 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de marzo de 2010 |
| ISBN13 | 9780061684326 |
| Editores | HarperCollins Publishers Inc |
| Páginas | 256 |
| Dimensiones | 162 × 238 × 23 mm · 399 g |
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