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Taken for a Ride: How Daimler-benz Drove off with Chrysler Bradley A. Stertz
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Taken for a Ride: How Daimler-benz Drove off with Chrysler
Bradley A. Stertz
Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 19 de junio de 2001 |
| ISBN13 | 9780060934484 |
| Editores | Harper Paperbacks |
| Páginas | 432 |
| Dimensiones | 134 × 25 × 202 mm · 358 g |
| Lengua | Inglés |
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