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Predictably Irrational: The Hidden Forces That Shape Our Decisions Dan Ariely
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
Dan Ariely
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
304 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 5 de marzo de 2009 |
| ISBN13 | 9780007256532 |
| Editores | HarperCollins Publishers |
| Páginas | 304 |
| Dimensiones | 131 × 195 × 25 mm · 268 g |
| Lengua | Inglés |
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