Recomienda este artículo a tus amigos:
The End of Marketing as We Know it Sergio Zyman New edition
¿Tienes un perfil? Iniciar sesión
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
También disponible como:
The End of Marketing as We Know it
Sergio Zyman
Sergio Zyman launched New Coke - one of the best documented and most spectacular marketing failures. The return of Classic Coke produced the biggest one-year rise ever. Zyman reveals his own marketing philosophy of "neo-marketing".
272 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de mayo de 2000 |
| ISBN13 | 9780006531845 |
| Editores | HarperCollins Publishers |
| Páginas | 272 |
| Dimensiones | 150 × 220 × 10 mm · 545 g (Peso (estimado)) |
Mas por Sergio Zyman
Mostrar todo![Cover for Sergio Zyman · E-Branding (Paperback Book) [Softcover Reprint of the Original 1st 2001 edition] (2013)](https://imusic.b-cdn.net/images/item/original/500/9783322869500.jpg?sergio-zyman-2013-e-branding-paperback-book&class=scaled&v=1401282915)
Mere med samme udgiver
![Cover for Dr. Seuss · One Fish Two Fish Red Fish Blue Fish - Learn With Dr. Seuss (Paperback Book) [Learn With Dr. Seuss edition] (2028)](https://imusic.b-cdn.net/images/item/original/349/9780008592349.jpg?dr-seuss-2028-one-fish-two-fish-red-fish-blue-fish-learn-with-dr-seuss-paperback-book&class=scaled&v=1667831653)
Ver todo de Sergio Zyman ( Ej. Paperback Book y Hardcover Book )