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Strategic Marketing: Cases, Concepts and Challenges John Atkinson
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Strategic Marketing: Cases, Concepts and Challenges
John Atkinson
This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments
296 pages, illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de mayo de 1996 |
| ISBN13 | 9780004990378 |
| Editores | Pearson Education Limited |
| Páginas | 296 |
| Dimensiones | 159 × 235 × 19 mm · 454 g |
| Lengua | Inglés |
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