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![Cover for Nicolas Zacharias · An Integrative Approach to Innovation Management: Patterns of Companies' Innovation Orientation and Customer Responses to Product Program Innovativeness - Neue Perspektiven Der Marktorientierten Unternehmensfuhrung (Paperback Book) [2011 edition] (2011)](https://imusic.b-cdn.net/images/item/original/386/9783834933386.jpg?nicolas-zacharias-2011-an-integrative-approach-to-innovation-management-patterns-of-companies-innovation-orientation-and-customer-responses-to-product-program-innovativeness-neue-perspektiven-der-marktorientierten-unternehmensfuhrung-paperback-book&class=scaled&v=1408610904)