Enzyklopadisches Lexikon. Englisch Deutsch Wolfgang J. Koschnick Reprint 2015 edition

Name: Management and Marketing / Management und Marketing: Encyclopedic Dictionary. English-German / Enzyklopadisches Lexikon. Englisch Deutsch
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Author: Wolfgang J. Koschnick

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Management and Marketing / Management und Marketing: Encyclopedic Dictionary. English-German / Enzyklopadisches Lexikon. Englisch Deutsch

Wolfgang J. Koschnick

Reprint 2015 edition

Marc Notes: German parallel title: Management und marketing; English terms w/ German definitions Contributor Bio: Koschnick, Wolfgang J The Author Wolfgang J. Koschnick worked as a journalist both in Germany and in the United States before he joined the Allensbach "Institut fur Demoskopie," Germany’ s leading survey research organization, as the head of its foreign-liaison department. Later he served as the editor-in-chief of several leading marketing, advertising and media magazines in Germany. Today he runs his own editorial services organization, the "Redaktionsburo KOSCHNICK" and is regarded as Germany’ s leading marketing, advertising and media journalist.

Medios de comunicación	Libros Hardcover Book (Libro con lomo y cubierta duros)
Publicado	22 de enero de 1998
ISBN13	9783110151978
Editores	De Gruyter
Páginas	859
Dimensiones	165 × 242 × 54 mm · 1,45 kg
Lengua	Alemán