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Fashion Marketing: Influencing Consumer Choice and Loyalty with Fashion Products Caroline Le Bon
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Fashion Marketing: Influencing Consumer Choice and Loyalty with Fashion Products
Caroline Le Bon
Focuses on the fashion apparel and accessories industry. The book introduces the concept of fashion equity- the value fashion adds to products - a key concept to explain fashion products attractiveness and success, despite their constant renewal.
144 pages, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de octubre de 2014 |
| ISBN13 | 9781606499047 |
| Editores | Business Expert Press |
| Páginas | 160 |
| Dimensiones | 152 × 229 × 8 mm · 220 g |
| Lengua | Inglés |
