Ben Davies

The Gainsight for Customer Retention User Guide: A Comprehensive Guide to Simplify Your Tool to Automate, Manage, Scale, and Improve Your Customer Retention Ben Davies

SMLF YUR TL TO AUTMT ND SL CUTMR RETENTION

Gnght, th ldng Cutmr Su Mngmnt solution, nbl customer-driven enterprises t proactively manage rtntn, reduce unexpected churn nd dntf upsell opportunities ung utmr ntllgn nd automation. A mmn nrn for grwth tm is hw muh budget th should nd on utn vru retention sales r marketing. Because th budgt rurd fr r-hnnl tactics to ur new utmr likely high, rgnztn uull have lttl budgt rmnng t nd n retention.



In fact, fr rgnztn wth a decent zd customer base, urng a new utmr n t fv tm mr thn rtnng n xtng customer. Simple churn prevention tactics n t lttl t nthng bu th trgt n existing b through wnd nd rtd hnnl, making n that mr ffrt huld be nt on rtntn. In ft, studies b Bn & Cmn, lng with Earl Sasser f th Hrvrd Bun School, hv hwn tht even a 5% nr n customer rtntn n nr rft f between 25-95%.
So wht metrics huld you use to evaluate utmr retention, nd wht r th tt you n u to mrv it?
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