Juan Francisco Alvarez Siguenza

Spain's logos and slogans from 1929 to 2012 Juan Francisco Alvarez Siguenza

This study is a review of the promotional posters used by the different Spanish offices dedicated to tourism from 1929 to 2012. Throughout the research it can be seen how the image of tourism in Spain has evolved. The theme of the posters revolves around the attributes and values considered as the most representative of Spain for the promotion of its image and national and international tourism, among these attributes are art, heritage, its people, gastronomy, business and the great protagonists of Spanish tourism, the sun and its beaches. The vision provided in the research serves to understand the evolution of tourism in Spain, which has gone through different stages and has served for political and territorial propaganda over the years.