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Business Strategies for Digital Transformation: Learning from examples & diagrams Alexandre Oliveira
Business Strategies for Digital Transformation: Learning from examples & diagrams
Alexandre Oliveira
As in any strategic initiative, digital transformation practices must be treated as movements that happen across the entire organization - it is not the responsibility of any specific department nor an area of knowledge. Associating efforts and benefits of digital transformation to the area of information technology is a simplistic approach. The digital ecosystem of a company must be thought of, built and maintained from the collegiate work of multiple areas, including IT, marketing, finance, sales, operations and supply chain management.
236 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 14 de marzo de 2019 |
| ISBN13 | 9781731015228 |
| Páginas | 236 |
| Dimensiones | 152 × 229 × 14 mm · 349 g |
| Lengua | Inglés |