Shraddha Anu Shekar

The Ghatotkacha Game Shraddha Anu Shekar

THE GHATOTKACHA GAME: MARKETING LESSONS FROM MYTHOLOGYAre there any? Would it be a stretch to connect the dots, to learn from stories of yore, from characters that have been chiselled and enhanced across centuries?A marketer seeks inspiration from all possible sources, including ones that are clearly outliers! Let us take one particular character from the Mahabharata. Ghatotkacha is a very powerful character in Indian mythology. Everything from Ghatotkacha's birth to his death is a game. Does he play different games, or is he a part of one himself? After reading this book, ask yourself: did Ghatotkacha play games, or did he participate in the success of a bigger game? As a marketer, what can I learn from his life? What can I implement and what can I share?Marketing. Mythology. And the many messages therein.