Sandeep Mehndiratta

Art 2 Start: Startup Shastra: A 15 Sutra Entrepreneurship MBA Sandeep Mehndiratta

""Art 2 Start" provides a simple yet thorough step-by-step strategy...

Sandeep does a brilliant job of articulating various startup fundamentals...

An insightful book for both budding entrepreneurs and professionals alike."

Vipin Sondhi (MD & CEO, Ashok Leyland, India)

"A crisply written book that provides a great toolkit for any startup...

It is exciting to see interesting use of concepts like 5S, GOD, ASK, CLOVE....

Start - O -Meter is another innovative and powerful self-assessment tool...

Sandeep has comprehensively condensed key elements...into "Start-up Shastra"

A must read for the ones who want to give wings to their dreams.

Sanjeev Arora (Chief Technology Officer, JCB India Head Quarters)

"Entrepreneur", the word itself is so inspiring and captivating that we fall in love for being one. This book is for challengers who are seeking an answer to:

I want to start, but what, how, and where to start?

I already have an idea, how can I build conviction and a business model?

I am a professional in a job, can an entrepreneurial mindset help me?

I am in the middle of my career, can I start something now?

You are driven by a dream to do something transformational, the book reveals how to get there. It intends to ease the journey through start-up shastra which has 15 sutras, and the key being:

Idea generation, Niche, Value proposition, out of the box thinking, Business modelling

Every chapter ends with actionable takeaways

Even a professional in a job can do wonders if thinks with an entrepreneurial mindset

The book includes:

Start-up Shastra: 15 Sutras

100 trending start-ups in 10 categories

Anecdotes, case studies & inspiring stories

Get FREE access to START-O-METER, your personalized startup readiness report @www.art2start.in