Ravi Tiku

38 Years of Selling Ravi Tiku

38 Years of Selling aims to render education and knowledge related to marketing and sales management especially for the yearning young career seekers in the pharma industry. The topics touched are mainly field-related and true out of the vast 38 long years of the author's sales experience. So, this piece of literature is purely factual and non-fictional and also contains various topics related to the author's personal side, thereby giving a mix of the professional as well as the personal taste to the readers. There are many valid questions put forth for the new generation of professionals in the field of sales, which are quite intriguing and introspective. One has got to be creative and even innovative in dwelling on them and getting the suitable solutions to such queries raised from the professional experience. This is very educative for the upcoming sales managers and even the sales-people at different levels of the hierarchy. Finally, the author expresses his gratitude and good wishes to all the people who were with him in this journey of selling.