Philip G Rochford

Enlightened Corporate Leadership: Contributing Prosperity to Society Philip G Rochford

Enlightened Corporate Leadership unravels the bowels of a corporation from its origin to the pinnacle of excellent corporate results. The book is a guidepost to better corporate performance, showing what must be done differently in the corporation's critical activities. Enlightened Corporate Leadership provides the connecting pieces of the puzzle from the entrepreneurial vision to delighting the customers, motivating employees, and generating sufficient profits to ensure continued growth and expansion of the corporation. Enlightened corporate Leadership shows implications of 4 crucial issues: [1] Leadership is key to achieving excellent corporate results, but the leadership has to be enlightened, and move beyond the historical limitations of employer/employee relationships. [2] The greatest unused resource is the potential of employees, and if this is properly harnessed, better or excellent corporate results will ensue. Also, employees have to improve their own skill set to meet the challenge of corporate enlightenment. [3] The customers provide the income from which operational costs are met, and to delight customers a matrix using the acronym PAMELA can be the basis for all corporate activities. P: personal responsibility, A: accountability, M: mutual respect, E: effectiveness, L: loyalty, A: attitude. [4] The establishment of a rigorous corporate culture of mutual respect is a priority. Showing respect is at the heart of motivating human beings to give of their best. An on-line survey covering 9 Countries supports this view. Enlightened Corporate Leadership shows the holistic solution that can be adapted in specific circumstances to meet the burning need to move closer to excellent corporate results. Every corporation can choose exactly at which point to intervene for improved outstanding results.