David O Poindexter

Out of the Darkness of Centuries David O Poindexter

Out of the Darkness of Centuries by David O. Poindexter brings an authoritative voice to the subjects of mass communications, overpopulation, empowerment of women, and entertainment-education. As the world's leading pioneer in the area of entertainment-education, Poindexter is uniquely qualified to guide the reader through his subject's rich history, from 1958 through to the present day. Beyond a dry history lesson, however, Out of the Darkness of Centuries underscores the fact that in the competitive world of commercial broadcasting, education-entertainment can deliver an unprecedented social benefit and at the same time maintain ratings, market share, and sales. This book takes the reader through the trial-and-error process whereby entertainment-education methodology was transferred for application in a number of countries worldwide. Written for scholars and those working in international development, this book is an indispensable resource for any student of mass communication.