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Craft Obsession: The Social Rhetorics of Beer Jeff Rice
Craft Obsession: The Social Rhetorics of Beer
Jeff Rice
Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft.
277 pages, illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 9 de noviembre de 2016 |
| ISBN13 | 9780809335282 |
| Editores | Southern Illinois University Press |
| Páginas | 277 |
| Dimensiones | 154 × 233 × 20 mm · 498 g |
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