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Strategic Marketing in Library and Information Science Linda S Katz 1.º edición
Strategic Marketing in Library and Information Science
Linda S Katz
With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this text examines the current and quite limited state of marketing by LIS practitioners and institutions.
270 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de octubre de 2003 |
| ISBN13 | 9780789021427 |
| Editores | Taylor & Francis Inc |
| Páginas | 266 |
| Dimensiones | 150 × 220 × 20 mm · 650 g |
| Lengua | Inglés |
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