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Electronic Marketing and the Consumer Robert A. Peterson
Electronic Marketing and the Consumer
Robert A. Peterson
This book includes a wide range of electronic marketing techniques, with real-world cases and practical insights from the experiences of consumer marketers such as Dell Computer and advice on the future of electronic marketing and its likely impact on consumer behaviour and society.
193 pages, figs.tabs.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 26 de junio de 1997 |
| ISBN13 | 9780761910695 |
| Editores | SAGE Publications Inc |
| Páginas | 208 |
| Dimensiones | 152 × 228 × 19 mm · 450 g |
| Editor | Peterson, Robert A. |
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