Brian Cunningham

Never Give Up!: Life Lessons of a Successful Entrepreneur Brian Cunningham

Successful entrepreneur Brian T. Cunningham admits he made 98 percent of the mistakes a new entrepreneur does. But in Never Give Up! Cunningham shows how he persisted, learned, survived, and thrived, and he can lead you, too, toward a rewarding business career. In 1965, he cofounded Electronic Sales Associates (ESA), an organization that specialized in high-speed computer printers, tape drives, minicomputers, and digital data acquisition systems. Four years later, Cunningham became CEO of Computer Entry Systems (CES), an outgrowth of ESA. Marketing products to improve the data entry process, CES grew over twenty years from a few founders to a profitable company located on four continents and competitive with the likes of IBM, NCR, and Burroughs. Never Give Up! discusses a variety of business topics an entrepreneur must consider, including: Formulating a business planEstablishing a board of directorsSecuring fundingBecoming and running a public companyHandling mergersGleaned from personal experiences, the life lessons in this book detail the reality of creating and growing a business and illustrate how success is achieved through hard work and determination. Inspirational in nature, Never Give Up! provides pointers and advice to stimulate successful entrepreneurs on their journey.