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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know Mark Jeffery
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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Mark Jeffery
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted.
320 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 19 de febrero de 2010 |
| ISBN13 | 9780470504543 |
| Editores | John Wiley & Sons Inc |
| Páginas | 320 |
| Dimensiones | 165 × 238 × 27 mm · 612 g |
| Lengua | Inglés |
